A rebrand can be a great reboot for your company when done right, but when done wrong it can negatively affect your brand. Read below to learn how to avoid common rebranding mistakes. 1. They don’t start with their mission and vision statements A rebrand is ineffective if it isn’t tied into the underlying purpose …
The final days of 2015 are quickly approaching. A new year is a time for new goals, as well as a time to reflect on the previous year. This is also a great opportunity for businesses to take a look at their marketing and branding efforts. We’ve put together a list of “To Think Abouts” …
There are parts of a brand that are easier to control than others. Your visual identity is one of them. Take a moment and perform what we call a “Table Test.” Gather examples of graphics your company uses: business cards, letterhead, advertisements, etc. Now spread them out on a table and take a good look …
What is a brand anyway? The term “brand” has been around since before the 12th century, though the meaning was a bit different at that time – to quite literally burn a mark. When you think about it though that is exactly what businesses are trying to do: burn a mark in our minds. Over …
