4 Mistakes Companies Make When Rebranding

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4 Mistakes Companies Make When RebrandingBranding

by Kristin Mitchell Design Team on June 1, 2017 with 0 comments

A rebrand can be a great reboot for your company when done right, but when done wrong it can negatively affect your brand. Read below to learn how to avoid common rebranding mistakes. 1. They don’t start with their mission and vision statements A rebrand is ineffective if it isn’t tied into the underlying purpose …

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Blogging is Hard

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Blogging is HardTips

by Kristin Mitchell Design Team on April 25, 2017 with 0 comments

We certainly don’t consider ourselves blogging experts, but we have dabbled enough to share our experience. We hear from clients who wonder if blogging is something they should be doing. These questions often arise after hearing a competitor is blogging, or attending a presentation where they were told they should be blogging. There are tons …

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Stand By Your Brand | Part 2

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Stand By Your Brand | Part 2Branding

by Kristin Mitchell Design Team on March 4, 2015 with 0 comments

There are parts of a brand that are easier to control than others. Your visual identity is one of them. Take a moment and perform what we call a “Table Test.” Gather examples of graphics your company uses: business cards, letterhead, advertisements, etc. Now spread them out on a table and take a good look …

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