Never worked with a graphic designer before? Have you worked with a designer for years, but want to know how to make the process more efficient? Contacting a designer shouldn’t be stressful, it should be an opportunity to collaborate and solve a problem. Here are 15 tips for working with a designer to get the …
A rebrand can be a great reboot for your company when done right, but when done wrong it can negatively affect your brand. Read below to learn how to avoid common rebranding mistakes. 1. They don’t start with their mission and vision statements A rebrand is ineffective if it isn’t tied into the underlying purpose …
We certainly don’t consider ourselves blogging experts, but we have dabbled enough to share our experience. We hear from clients who wonder if blogging is something they should be doing. These questions often arise after hearing a competitor is blogging, or attending a presentation where they were told they should be blogging. There are tons …
There are parts of a brand that are easier to control than others. Your visual identity is one of them. Take a moment and perform what we call a “Table Test.” Gather examples of graphics your company uses: business cards, letterhead, advertisements, etc. Now spread them out on a table and take a good look …
Why blog? To which we say: why not? We are constantly advising clients in meetings, presentations or just general correspondence, so why not compile that information and become a resource. We can keep information to ourselves and help no one, or we can share and hopefully help someone. We hope to help fellow graphic designers, …
