A rebrand can be a great reboot for your company when done right, but when done wrong it can negatively affect your brand. Read below to learn how to avoid common rebranding mistakes. 1. They don’t start with their mission and vision statements A rebrand is ineffective if it isn’t tied into the underlying purpose …
We certainly don’t consider ourselves blogging experts, but we have dabbled enough to share our experience. We hear from clients who wonder if blogging is something they should be doing. These questions often arise after hearing a competitor is blogging, or attending a presentation where they were told they should be blogging. There are tons …
Busy is good. Busy means work is coming in. Busy means expenses get paid. Busy means people want to work with you. Busy can also be overwhelming. Busy can also push deadlines to the max. Busy can compromise the quality of work. All businesses have busier times of the year. How busy seasons are handled …
The final days of 2015 are quickly approaching. A new year is a time for new goals, as well as a time to reflect on the previous year. This is also a great opportunity for businesses to take a look at their marketing and branding efforts. We’ve put together a list of “To Think Abouts” …
According to the Bureau of Labor Statistics, only about half of all new establishments survive 5 years or more, and only about one-third survive 10 years or more. As we celebrate 18 years in business these statistics make us all the more thankful for our wonderful clients. We work on projects, but we work for …
Each quarter we leave the office, head to a local restaurant, and spend hours diving into every facet of our business. What are we doing well? What could we be doing better? How are we doing financially? What should we be doing? How can we improve our processes? We discuss topics that come up frequently, …
