There are parts of a brand that are easier to control than others. Your visual identity is one of them. Take a moment and perform what we call a “Table Test.” Gather examples of graphics your company uses: business cards, letterhead, advertisements, etc. Now spread them out on a table and take a good look …
What is a brand anyway? The term “brand” has been around since before the 12th century, though the meaning was a bit different at that time – to quite literally burn a mark. When you think about it though that is exactly what businesses are trying to do: burn a mark in our minds. Over …
As graphic designers we can’t help but scrutinize all visual solutions around us – from billboards to kleenex boxes. So one can imagine how difficult it is for us to develop a visual identity for ourselves. We knew it was time for a rebrand based on the growth of our company over the last few …
