Being a designer is about more than just making things look good. Every project we work on is important, but some are truly special. When we are trusted by businesses or individuals with projects that are very meaningful to them we have a responsibility to deliver that message with care. There are certain projects that make us realize that what we do goes beyond our ability to use software programs and hit a deadline. Design can and should affect people on an emotional level. Being passionate about the work you do is where it all starts. Becoming invested in the work you are doing is where it continues. Caring about the outcome is where it concludes.

Design doesn’t need to win awards to be special, it just needs to make people feel something.